Corporate
- Redesigned entire worldwide sales force collateral for Choice Hotels International after assessing the needs of the sales team.
- Designed pieces to create customized presentations via market specific inserts. These pieces can accommodate program/promotion changes in a cost efficient manner via these inserts.
- To complement this presentation piece, market segment specific pamphlets were created for mass distribution.
- This collection was designed to be both versatile and cost effective with the flexibility for additional pamphlets with a similar design based on need. As an example, there was a need to promote Choice’s overseas hotels. A pamphlet that complemented the current arsenal was created.
- Developed collateral to promote the strengths of the worldwide sales offices. This collateral was used to educate on property franchisee personnel as well as ownership groups.
- Created content for monthly corporate newsletters to worldwide sales clients. In print and online.
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Regional
- Create multi-property collateral for third party management companies' sales teams.
- Develop both generic and market specific pieces.
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